Ad creative for pet brands

Ad creative for pet brands: the dog does the selling.

Pet buyers scroll for the animal, not the pack. I put a real-looking dog in a real-looking home, keep the product in frame and honest, and give the line some personality.

Spec concepts

What it looks like for pet brands.

Made unasked, for brands I rate and a few I invented. Unaffiliated, not commissioned, not endorsed; their name, my imagery, my type.

Spec concept for Laila and Me (unaffiliated, not commissioned): kelpie looking up at a strip of beef jerky in a bright kitchen, headline One ingredient. Zero fillers.
Spec concept for Laila and Me, unaffiliated
Spec concept for Scratch (unaffiliated, not commissioned): kelpie eating in a sunny kitchen, headline If you are a cat, stop reading.
Spec concept for Scratch, unaffiliated
Spec static for an invented dog enrichment brand: golden retriever puppy holding an orange treat puzzle, headline Forty minutes of peace. Guaranteed by a dog.
Spec work, invented brand
Spec concept for Scratch (unaffiliated, not commissioned): kelpie at the bowl over a cream panel, headline If you are a cat, stop reading.
Spec concept for Scratch, unaffiliated
Spec concept for Scratch (unaffiliated, not commissioned): border collie waiting while a bowl is filled, headline If you are a cat, stop reading.
Spec concept for Scratch, unaffiliated

The angle

What sells in pet brands.

Warmth and humour outperform ingredient panels here. The static that works is a dog mid-moment, a headline with a wink, and the product visible but not shouting. Subscription mechanics go in the sub line, benefits stay sourced from your own page.

Three hooks from the gallery

  • If you are a cat, stop reading.
  • Forty minutes of peace. Guaranteed by a dog.
  • Fresh, delivered, gone in seconds.

Plans

Every price on the page.

Starter

$1,450a month

A steady stream of fresh creative for one product or a small range.

Growth

$3,300a month

Enough volume to test angles every week and keep the ad account fed.

Scale

$4,350a month

For brands refreshing creative across a range, every month.

One-off packs from $830. Full detail on the plans section. All prices AUD, month to month.

Asked about pet brands

Can you use photos of real customers' dogs?

Yes, with their permission on file. Otherwise imagery is generated and checked so the product is exact.

Do you write the captions too?

Yes. Every asset ships with primary text, headline and a caption in the brand's voice.

Other niches: skincare and body care · food, coffee and drinks · activewear and footwear

Book a 15-min intro. Bring the product.

I will tell you what I would make first, and which plan fits.