Ad creative for activewear and footwear

Ad creative for activewear and footwear that moves.

This niche is bought on feel: the fabric, the fit, the pace. I build statics around motion and product cutouts on the brand colour, and video around one movement and one benefit line.

Spec concepts

What it looks like for activewear and footwear.

Made unasked, for brands I rate and a few I invented. Unaffiliated, not commissioned, not endorsed; their name, my imagery, my type.

Spec concept for Agnes Athletica (unaffiliated, not commissioned): black flared leggings mid-stride in a grey studio, headline Fold it up. Fold it down.
Spec concept for Agnes Athletica, unaffiliated
Spec concept for LSKD (unaffiliated, not commissioned): runner cut out on acid green, headline Ultra-light. Quick dry. Built to move.
Spec concept for LSKD, unaffiliated
Spec concept for Mama Movement (unaffiliated, not commissioned): colourful printed 7/8 leggings in a park lunge, headline Extra high waist. Pockets. Award-winning.
Spec concept for Mama Movement, unaffiliated
Spec concept for Allbirds (unaffiliated, not commissioned): black knit runners on a concrete step, headline Wildly comfortable. Super natural.
Spec concept for Allbirds, unaffiliated
Spec static for an invented training apparel brand: charcoal tee on an acid-green field, headline Built for the set you almost skipped.
Spec work, invented brand
Spec concept for LSKD (unaffiliated, not commissioned): runner mid-stride on a track at dusk, headline Ultra-light. Quick dry. Built to move.
Spec concept for LSKD, unaffiliated
Spec concept for Allbirds (unaffiliated, not commissioned): grey knit sneakers on a coastal boardwalk, headline Wildly comfortable. Super natural.
Spec concept for Allbirds, unaffiliated
Spec concept for LSKD (unaffiliated, not commissioned): lime running shorts and black tee flat lay, headline Ultra-light. Quick dry. Built to move.
Spec concept for LSKD, unaffiliated

The angle

What sells in activewear and footwear.

Loud colour, one athlete, one action. The static that stops the scroll here is the product big on a flat brand ground or a body mid-movement, with a three-word feature list and a drop CTA. Footwear wants the shoe at ground level and the sole in shot.

Three hooks from the gallery

  • Ultra-light. Quick dry. Built to move.
  • Wildly comfortable. Super natural.
  • Built for the set you almost skipped.

Plans

Every price on the page.

Starter

$1,450a month

A steady stream of fresh creative for one product or a small range.

Growth

$3,300a month

Enough volume to test angles every week and keep the ad account fed.

Scale

$4,350a month

For brands refreshing creative across a range, every month.

One-off packs from $830. Full detail on the plans section. All prices AUD, month to month.

Asked about activewear and footwear

Do you need models or athletes?

No. Movement is generated from your product references and your own footage if you have it; no face is invented for a real person.

Can you match the exact colourways?

Yes. The product board locks the exact colour, and every static is checked against it before it reaches you.

Other niches: skincare and body care · food, coffee and drinks · pet brands

Book a 15-min intro. Bring the product.

I will tell you what I would make first, and which plan fits.