About
Half marketer, half storyteller. I build ad creative that sells, one on one.
I've been making content since before I knew it could be a career. As a kid I was already behind a camera, cutting iMovies with my brother just for the thrill of making people stop and watch. I've always been wired to entertain. I've played the drums since I was three and trained through WAAPA programs at ECU all the way through high school. Music taught me rhythm, timing, and how to hold an audience. It turns out that's exactly what scroll-stopping video runs on, and editing has been my craft ever since.
While most content people learn to make a video look good, I went and learned why it sells. I'm studying marketing at university, a double degree in Commerce majoring in Marketing alongside Sport and Recreation Management. So I didn't just pick up editing, I learned why people buy, how brands actually grow, and how you create real demand instead of just noise. That's the strategy underneath the craft, and it's the part most creators skip.
In my second year of uni I found Creator Army, the program founded by Simon Beard, and everything clicked. Social-first content met everything I already understood about marketing, and I went all in on growing brands, not just making clips.
Since then I've cut content for names like Ultra Australia and Village Roadshow Theme Parks. Real brands, real audiences, real pressure. That's where you learn what actually holds up when thousands of people are watching, and what turns attention into demand.
Then it hit me. Most creators can make a nice video but have no marketing behind it. Most marketers understand strategy but can't make something people genuinely want to watch. And the agencies that do both charge $5,000 to $15,000 a month and still take weeks to turn a batch around. I have both sides, so I built IMPAQT around it: an AI ad creative studio for ecommerce brands. An AI engine does the production, I do the strategy, the taste and the quality control, and you get the testing volume your account actually needs at a price you can see on the site.
I don't just want your ads to be seen, I want them to sell and be remembered. My job is to keep your ad account fed with creative that converts: we lock your brand style once, your first batch lands within days, then fresh hooks land every week while fatigued creative gets retired. That's the IMPAQT I'm here to build.