Aidan Campbell

Ad creative for food, coffee and drinks

Ad creative for food and drink brands that makes people thirsty first.

Appetite beats argument. For coffee, drinks and food the image does the selling and the copy stays short, so I put the product in a moment people recognise and keep the headline to one line.

Book a 15-min introSee plans

Spec concepts

What it looks like for food, coffee and drinks.

Made unasked, for brands I rate and a few I invented. Unaffiliated, not commissioned, not endorsed; their name, my imagery, my type.

Spec concept for Micrology (unaffiliated, not commissioned): white filter coffee bag beside a pour-over in golden light, headline Jammy. Pineapple. Stonefruit.
Spec concept for Micrology, unaffiliated
Spec concept for Single O (unaffiliated, not commissioned): hot water poured over a drip coffee bag on a dark bench, headline Single origin, on the go.
Spec concept for Single O, unaffiliated
Spec concept for Leftfield Coffee (unaffiliated, not commissioned): black 1kg coffee bag with an espresso pour in a dark cafe, headline Candied pecans. Roasted figs. Chocolate ganache.
Spec concept for Leftfield Coffee, unaffiliated
Spec concept for Remedy (unaffiliated, not commissioned): orange can on ice with orange slices, headline All the fizz. None of the sugar.
Spec concept for Remedy, unaffiliated
Spec static for an invented coffee subscription: a steaming black mug and an unlabelled coffee bag on a windowsill at dawn, headline The 6am you actually look forward to.
Spec work, invented brand
Spec concept for Single O (unaffiliated, not commissioned): drip coffee brewed at a misty campsite, headline Single origin, on the go.
Spec concept for Single O, unaffiliated
Spec concept for Remedy (unaffiliated, not commissioned): hand holding a chilled orange can against a beach sky, headline All the fizz. None of the sugar.
Spec concept for Remedy, unaffiliated
Spec concept for Tropeaka (unaffiliated, not commissioned): matcha tub, whisk and iced latte on marble, headline Cafe matcha. Your kitchen.
Spec concept for Tropeaka, unaffiliated

The angle

What sells in food, coffee and drinks.

Condensation, steam, pour and crumb are the whole pitch in this niche. The static that wins shows the product in use, at the hour people want it, with one line that names the occasion. Subscriptions and packs get a second line for the mechanic, never a paragraph.

Three hooks from the gallery

  • Single origin, on the go.
  • All the fizz. None of the sugar.
  • The 6am you actually look forward to.

Plans

Every price on the page.

Starter

$1,450a month

A steady stream of fresh creative for one product or a small range.

Growth

$3,300a month

Enough volume to test angles every week and keep the ad account fed.

Scale

$4,350a month

For brands refreshing creative across a range, every month.

One-off packs from $830. Full detail on the plans section. All prices AUD, month to month.

Asked about food, coffee and drinks

Can you shoot the product?

I do not shoot; I generate from your product references and check every frame against the real pack, label and colour.

What about nutrition or health claims?

Only what is on your label or product page. Supplements use supports language and keep the mandatory line.

Other niches: skincare and body care · activewear and footwear · pet brands

Book a 15-min intro. Bring the product.

I will tell you what I would make first, and which plan fits.